Insights That Scale

I'm a media buyer managing campaigns across multiple ad accounts, and we've integrated Dr. UTM’s tracking system into several of them — including Simpletalk.ai, Car Rental Coach, etc.

Before working with Dr. UTM, we were optimizing based on what platforms like Facebook and Google were telling us—but as most media buyers know, that data can often be inaccurate. Sometimes it overreports, sometimes it underreports. We were still making decisions, but with limited clarity.

The way the system feeds full, real-time data back to the pixel, has significantly improved our confidence in optimization decisions.

For instance, with Simpletalk.ai, we were able to profitably run purchase campaigns to a “book a call” funnel, something that would typically seem counterintuitive, but because we had better visibility in the purchase intent and behavior of the market, it allows us to target more qualified prospects, which leads to a higher call-to-close ratio and stronger ROAS!!!

Same with Car Rental Coach. We initially struggled to feed data back into Google properly. The day after Dr. UTM got involved, leads started flowing in and within the next days, we had our first couple of calls booked. We kept that momentum since then.

I highly recommend Dr. UTM to any media buyer, marketer, or business owner who wants to truly understand what’s working and scale with certainty. Their system not only tracks more accurately—it also opens up new possibilities for testing and scaling smarter campaign structures. Also the team is super responsive and whenever there's a problem to be fixed they are immediately on top of it.