It didn’t.
We were spending $3 million a month on Meta to scale Dr. Pompa.
The offer was dialed.
The creative was converting.
Everything should have been working.
But it all seemed to be falling apart:
Scaling became volatile. Unpredictable. Dangerous.
And deep down—I was scared
While the market doubled down on hooks, angles, and budgets, I started questioning the data itself.
Because no matter what we changed, the results didn’t budge.
Something deeper was broken.
And then it hit me:
The algorithm wasn’t the problem.
It was what the algorithm was being fed.
Over 4 years ago, I partnered with the world’s leading expert in data tracking.
We built a completely new system—custom-coded, white hat, privacy-compliant, and engineered to work at scale.
I personally invested millions of dollars into the tech, the testing, and the R&D.
We ran it through $3M/month in spend.
We pressure-tested it at every level.
What we built was more than just tracking.
It was a precision Fingerprinting & UTM tracking system that fed perfect data back to optimize the algorithm.
For two years, I didn’t share what we’d built.
It was our secret weapon.
But then I started getting the calls.
Not because their offer was bad.
Not because their ads weren’t good.
Because they were feeding incomplete data to the algorithm.
And it was killing them.
That’s when it hit me:
This is the secret weapon you’ve been missing.
We’ll recover the data, feed the right signals, and make your ads manager finally make sense again.
And we guarantee it:
If we don’t reduce your CPA by at least 20% or Reduce ROAS by 20%, you don’t pay.
Daniel Pompa is a performance-driven entrepreneur and the visionary behind one of the most disruptive ad tech platforms in the industry: Dr. UTM.
As the operator behind the Dr. Pompa brand, he scaled ad spend to $3M/month and revenue past $12M+—until tracking broke, CPAs soared, and lead quality fell off a cliff.
While others doubled down on creative, Daniel went deeper—into the data & algorithm layer. Over four years, he invested millions to engineer a fully custom, algorithm-optimizing system designed to feed platforms like Meta and Google the exact signals they need to scale.
Dr. UTM was born from that system.
Not attribution. Not analytics.
True algorithm optimization.
Today, Dr. UTM powers growth for high-spend advertisers by delivering perfect data—custom-fit to their business and engineered to supercharge the algorithm.
If you’re spending $50K+/month on ads and growth feels stuck, Daniel and the Dr. UTM team can help you unlock what your algorithm’s been missing.
Dr. Haktan Suren is the engineer behind the engine—literally.
With a PhD in Data Science and over 15 years of experience in the digital advertising community, he’s the architect of the technology that powers Dr. UTM.
Known in the performance marketing world as “Dr. UTM,” Dr. Suren has built tracking solutions trusted by 100,000+ WordPress users and his work has been cited over 500 times.
But his biggest breakthrough came when he engineered the original Dr. UTM system—a fully custom tracking engine that feeds perfect signals back into ad platforms.
Beyond attribution. Beyond analytics.
This is precision-engineered for algorithms.
Today, Dr. Suren leads product innovation at Dr. UTM, delivering unmatched technical firepower for elite advertisers to scale beyond limits.
Dr. UTM’s transformative strategies not only stabilized our CPA but also resulted in significant reductions in our monthly marketing expenditure. Through Dr. UTM’s guidance, we’ve achieved remarkable predictability in our advertising efforts, enabling us to allocate resources more efficiently and effectively.
CEO of Car Rental Coach
We implemented Dr UTM here at Spring Rejuvenation during the month of April and it has had significant impact on our advertising and acquisition costs.
For context, before implementing Dr. UTM, our cost per sales qualified lead was over $450. Since it’s implementation, we’ve brought that average down to under $200 per sales qualified lead, making our advertising much more efficient and profitable” – Isaac Tobelen, Chief Marketing Officer, Spring Rejuvenation
Chief Marketing Officer, Spring Rejuvenation
I'm a media buyer managing campaigns across multiple ad accounts, and we've integrated Dr. UTM’s tracking system into several of them — including Simpletalk.ai, Car Rental Coach, etc.
Before working with Dr. UTM, we were optimizing based on what platforms like Facebook and Google were telling us—but as most media buyers know, that data can often be inaccurate. Sometimes it overreports, sometimes it underreports. We were still making decisions, but with limited clarity.
The way the system feeds full, real-time data back to the pixel, has significantly improved our confidence in optimization decisions.
For instance, with Simpletalk.ai, we were able to profitably run purchase campaigns to a “book a call” funnel, something that would typically seem counterintuitive, but because we had better visibility in the purchase intent and behavior of the market, it allows us to target more qualified prospects, which leads to a higher call-to-close ratio and stronger ROAS!!!
Same with Car Rental Coach. We initially struggled to feed data back into Google properly. The day after Dr. UTM got involved, leads started flowing in and within the next days, we had our first couple of calls booked. We kept that momentum since then.
I highly recommend Dr. UTM to any media buyer, marketer, or business owner who wants to truly understand what’s working and scale with certainty. Their system not only tracks more accurately—it also opens up new possibilities for testing and scaling smarter campaign structures. Also the team is super responsive and whenever there's a problem to be fixed they are immediately on top of it.
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